We made our custom type in adobe illustrator, using a tutorial. The font I used was "Baby, You're a Star" which is a font I downloaded for an old project. Originally, all the text was in one line. We had to expand the text, turning it into objects with points, to be able to move it. I ungrouped the "apple" from the "organtics" so I could move the organtics on its own. I liked the first p in "apple" and the r in "organtics" to make the drop down and the lead up look like they were the same. The second p also ended up looking merged with the g.
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